Service · Cold email
Cold email is a deliverability problem first
Before a prospect can be persuaded, the message has to arrive. We engineer the unglamorous layer most agencies skip — verified data, warmed dedicated infrastructure, disciplined volume, compliant sending — and then write messages a human actually answers.
Live numbers
What disciplined cold email produces
These are the sustained numbers from our own production pipeline — the same machinery client campaigns run on:
- 97.8% delivery rate — every contact verified before a single send
- 2.2% bounce rate — the industry's reputation-damage threshold is 4%; we operate at roughly half of it
- 5.6% reply rate — against a ~3.4% industry benchmark (Instantly's 2026 cold email report), with auto-replies excluded
Numbers current as of August 2026, from live production sending. We publish them because most cold email vendors won't.
How
How we keep cold email out of the spam folder
Verify before send, always
Every address passes verification before first use. Likely bouncers are held back and re-checked, not gambled. Bounce prevention is cheaper than reputation repair.
Dedicated, warmed domains
Campaigns run on separate sending infrastructure with proper SPF, DKIM, and DMARC — your company's primary domain is never exposed to outbound risk.
Low and steady beats big and dead
Daily send caps stay deliberately low. Inbox providers punish spikes; a steady trickle of wanted mail is what keeps arrival rates high.
CAN-SPAM by construction
Physical address and working opt-out in every send, opt-outs honored permanently and checked against every future campaign. Compliance is built into the pipeline, not bolted on.
The message
Then, and only then: the writing
A delivered generic email still gets deleted. Every message we send is grounded in the prospect's actual business — what they do, who they serve, why the timing makes sense. That research is why our reply rate runs above benchmark: the reader can tell within one sentence that the email was written about them, not merged into a template.
Cold email is one leg of a system — it works best with list research feeding it and appointment setting converting the replies. We're a Utah agency; local companies can work with us in person.
Questions
Cold email questions, answered
Is cold email legal?
Yes, in the US, when done to CAN-SPAM requirements: truthful headers, a physical address, a working opt-out honored promptly. B2B cold email done this way is standard commercial practice — the line we never cross is deception or ignoring opt-outs.
Will this hurt my domain?
No — campaigns run on dedicated infrastructure we set up and warm, separate from your primary domain. That separation is non-negotiable in how we operate.
Why not just send more volume?
Because inbox providers score senders, and high-volume generic sending destroys that score in weeks. Reply rates come from relevance, and deliverability comes from restraint. Both compound; blasting compounds in the wrong direction.
AI-written emails?
We use automation heavily for research, verification, and drafting — and every message is grounded in verifiable facts about the prospect, with quality gates that reject anything generic or inaccurate before it sends.
Fifteen minutes tells us both if this fits.
Your niche, your offer, your average deal size — and an honest answer on whether outbound will pay for itself in your business.
Book a fit call