Outbound prospecting · Appointment setting · Automation
Your calendar, filled with qualified buyers.
Sterling Prospecting books discovery calls with verified decision-makers for high-ticket service companies. Personalized outreach, researched contacts, compliant sending — and you pay for booked meetings, not promises.
How it works
Research. Reach out. You take the meeting.
No purchased lists, no templates blasted at ten thousand strangers. A deliberate pipeline, built for your niche.
We build your list from scratch
Real businesses in your niche, decision-makers identified by name and role, every email verified before it's ever used. Bad data is where most outbound dies — ours doesn't.
Personalized, compliant, low-volume
Each message is grounded in the prospect's actual business — what they do, who they serve, why the timing fits. Deliberately low daily volume keeps deliverability high and replies human.
Interested replies become booked calls
We qualify interest and put the meeting on your calendar. You show up and do what you do best: close. You pay per booked appointment.
Services
Two ways to work with us
Outbound Prospecting
Performance pricing — pay per booked appointment
- Niche list research, built from scratch and verified
- Personalized outreach grounded in each prospect's business
- Reply handling and interest qualification
- Qualified discovery calls booked on your calendar
- CAN-SPAM compliant, opt-outs honored permanently
Automation Systems
Project pricing — scoped to your operation
- Lead research and enrichment pipelines that run on autopilot
- Contact verification and data-quality tooling
- CRM enrichment and reporting automation
- The same machinery we run our own outreach on — built for you
Proof
The pipeline behind Sterling, in production
Live outbound program · events industry
Built for a working operation first, productized second
Sterling's flagship outbound program researches, verifies, and reaches event buyers — venues, municipalities, attractions, and organizations that book large-scale entertainment — with personalized outreach grounded in each prospect's actual events and audience.
The pipeline runs daily on autopilot: research, verification, drafting, compliant sending, reply monitoring, and bounce-quality controls, with interested replies qualified into booked meetings.
Questions
Fair questions, straight answers
How does pay-per-appointment pricing work?
You pay a set fee for each qualified discovery call booked on your calendar — not for lists, sends, or activity reports. Setup covers list research and infrastructure; after that, our incentives match yours: meetings with real buyers. No long-term contracts.
Is this just spam?
No. Every contact is researched and verified before a single email goes out, every message is personalized to the prospect's actual business, volume is deliberately low (quality beats blasting), every send is CAN-SPAM compliant, and opt-outs are honored permanently. Our reply rates are high precisely because we don't spray.
What kinds of companies is this for?
High-ticket service businesses that sell through a discovery or fit call: event production and entertainment, outdoor living and construction, managed IT, commercial services. If one new client is worth five figures to you, outbound done right pays for itself quickly.
How fast will I see meetings?
List research and infrastructure take the first one to two weeks. First replies typically arrive within days of launch, and first booked meetings within three to six weeks depending on your niche and offer.
What are the automation systems?
The same machinery we run our own outreach on, built for your business: lead research pipelines, contact verification, CRM enrichment, and reporting that runs on autopilot. Scoped and priced per project.
About
Built by an operator, not an ad agency
Sterling Prospecting is founded and run by Owen Bodily. The prospecting systems behind it were built for a working outbound operation first — researched lists, verified contacts, personalized messages, disciplined sending — and productized only after the numbers proved out in production.
We keep the client roster deliberately small. Every campaign runs on the same pipeline, with the same quality gates, that produced the numbers on this page.
Fifteen minutes tells us both if this fits.
A short fit call: your niche, your offer, your average deal size — and an honest answer on whether outbound will pay for itself in your business.
Book a fit call